SHE’S already a super successful influencer, with beauty and fashion brands queuing up to collaborate and thousands of fans following her every move.
But now, Sasha Attwood is set to become the “ultimate mumfluencer” after welcoming baby girl, Mila Rose Grealish, with her boyfriend Jack Grealish last month.
Brand and Culture Expert Nick Ede tells Fabulous that the 28-year-old, who was pictured out for the first time since giving birth this week, can “command mega bucks” and will earn “millions” if she strikes the right deals.
He shares: “Sasha Atwood is on her way to become a mum influencer following in the footsteps of stars including Molly-Mae Hague and Louise Pentland.
“She’s already a beauty influencer and her posts are very popular, and I can see her doing more in the mum sphere as she highlights her highs and lows of being a new mum.”
Before Jack, who earns £300k a week, was the £100 million man, Sasha had established herself as a model.
She was discovered aged 13 on a shopping trip to Birmingham with her mum.
After that, she appeared in various campaigns, including for House of Fraser.
But it’s since Jack and Sasha have emerged as a footballpower couple that things have really taken off for the Solihull beauty.
She has signed with Elite Model Management and has built up a huge online social media following.
And an incredible 336,000 followers on Instagram make her an attractive proposition for many brands.
Skincare is a huge market for her, with L’Oreal featuring in many paid partnership make-up tutorial videos she posts online.
In 2021, Sasha followed Jack in working with Boohoo, and she is also a regular model for Pretty Little Thing.
Since then, Jack and Sacha have been labelled the ‘new Posh and Becks’.
And although they haven’t been seen wearing a matching leather look, they are well on their way to becoming a commercial success like this famous couple.
Inside Sasha Attwood and Jack Grealish's relationship
Sasha Attwood and Jack Grealish have become parents for the first time, but their relationship started well over a decade ago...
The pair met as teens in Solihull, West Midlands at secondary school, with Sasha previously saying they have been together since she was 15.
Jack was already on his way to becoming a professional footballer when he met Sasha.
Despite the long-term nature of their relationship, she remained on the sidelines when his career took off.
However, intense interest in Jack’s private life came to a head in 2021 when England reached the final of Euro 2020, delayed a year because of the Covid-19 pandemic.
Because of their romance, Sasha was cruelly targeted by trolls on TikTok and Instagram, receiving 200 death threats a day from “young girls”.
The pair were spotted on holiday together following the tournament and slowly began showing more of their relationship on social media when the vile trolling died down.
In 2022, they celebrated their 10-year anniversary and purchased a seven-bed mansion set in 24 acres worth £5.6 million.
They moved in to the home in late 2023, but Sasha and members of Jack’s family were subject to a terrifying robbery while cheering on the Manchester City star during a televised match just after Christmas.
Their latest milestone is Sasha’s pregnancy, which they announced on social media on July 7, and the birth of daughter Mila Rose on September 27.
One source told The Sun: “Jack and Sasha are being jokingly called the new Posh and Becks by some of his mates because of their fashion deals.
“He is the man of the moment in football but he’s got plenty of female fans too, and with Sasha, those around them think they could become a new power couple. They’ll be laughing all the way to the bank.”
Here, Nick reveals how the elegant model and new mum-of-one can rise above the current crop of celeb mumfluencers through smart collabs, books, podcasts and cashing in on her youthful appeal and WAG relationship.
TV spin-off and book deals
They grew up in Solihull in the West Midlands as love struck teenagers, but now, they’re British football’s most marketable couple.
Jack Grealish and Sasha Attwood, both 28, are making a mint through endorsements and after welcoming their first child into the world, Nick predicts this will continue to be the case.
Not only will Sasha cash in through Instagram posts, but according to the PR pro, there will be opportunities for a spin-off TV show and book deals too.
He suggests: “I’m sure she will be offered social media campaigns but more than that there will be book deals and she could follow in the footsteps of Sam and Billie Faiers and have a TV show following her life, like in The Mummy Diaries.
“Viewers will want to see her in action as a mother and as a WAG.
“They will want to see what the dynamic is between her and Jack and how they manage parenthood, and whether her family are supportive.”
Sell-out fashion line
In addition to appearing on our TV screens, Nick also believes Sasha can easily develop her own range of clothes like Stacey Solomon and EastEnders star Jac Jossa.
In 2018, Stacey entered into a partnership with Primark for a wildly popular collection that flew off the shelves.
She has since released a number of gorgeous collections that have proved popular with fans.
Meanwhile, Jacqueline Jossa has spent her entire adult life in the spotlight, and since winning I’m a Celebrity, Get Me Out of Here, she’s even signed a six-figure deal with fashion brand In The Style to produce her own ranges, which broke records with it’s first collection by selling out in just six minutes.
She’s going to be commanding mega bucks from brands who want to be associated with her and Jack
Nick Ede
Nick says: “Stars like Stacey Solomon and Jac Jossa all have lucrative fashion deals and I can see Sasha following in their footsteps and being offered fashion deals.”
And this wouldn’t be too far out of Sasha’s comfort zone – as she has previously bagged fashion contracts with the likes of online fashion giant Boohoo, and continues to be the ultimate fashionista.
Young mum market
To make her millions, Sasha will have to win out in a crowded field of celeb mumfluencers.
Stacey Solomon is the industry leader, thanks to her potential to make up to £16,000 per sponsored post on Instagram.
Previous estimates have put her potential social media earnings at around £839,136 a year, largely because of her 6million followers on the platform.
Former The Only Way Is Essex stars Ferne McCann and Sam Faiers trail behind with £8,800 and £7,600 per post respectively.
Other mums Sasha will be competing with are Rochelle Humes, Giovanna Fletcher, and Lucy Mecklenburgh.
But at just 28, she’s a slightly younger mum and is coupled up with a famous footballer, which should give her an edge.
Whatever she does, this yummy mummy will be earning millions before her daughter is one!
Nick Ede
Nick explains: “It’s a very lucrative move and with her fabulous looks and sporting superstar husband.
“She’s going to be commanding mega bucks from brands who want to be associated with her and Jack.
“So many people use Instagram and TikTok for parenting hacks and she will be joining a long line of celebrities and models who have made a lot of money from being a mum.
“She’s got the world at her feet as she’s a new mother, looks fabulous, has a loyal following on social media, has a talented boyfriend and with all these, she’s well on her way to become the ultimate mumfluencer.
“Whatever she does, this yummy mummy will be earning millions before her daughter is one!”
